SEO
SEO stands for Search Engine Optimization, and it’s the process that we use to make sure your website is as high up on the search engines as possible. The higher your company website is on the search engines, the more likely you are to be seen by potential consumers.
To get you to the top of the search engines, Tampa SEO employs a number of different tools, techniques, resources, and expertise. Most SEOs will agree that in order to get to the top of the search engines, we need to convince the search engines that your website is the best, most informative, and most reputable website to present to a searcher.
SEM
SEM stands for Search Engine Marketing, which consists of paid advertising on the search engines.
Why Would I Want SEM If Organic SEO is Free?
At one point or another, just about every one of our Tampa SEO clients have asked us this question. Generally, we start with benefits, and then we dive into some of the data behind search engine marketing versus organic search engine optimization.
- Your website can be on the top of the search engines instantly.
- Compared side by side, paid traffic generally produces high conversions than organic traffic.
What Are the Benefits to Social Media Marketing?
In Tampa, SEO is great for businesses to invest in. However, the major search engines have been having a riding problem in web spam, which are websites that were created specifically for the purpose of gaining high search ranking visibility. Unfortunately, these websites generally are very unhelpful and obnoxious.
In an attempt to thwart these so called, “black hat SEOs”, the search engines are turning to social media as indicators on whether or not a website is trustworthy. By the end of 2011, we predict that social media will be the strongest ranking factor used for domain authority.
With that said, if your business doesn’t focus on social media marketing, you may not be able to focus on organic search engine optimization either.
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