Mixing SEO, Email and Affiliate Marketing For Result-Oriented Internet Marketing

SEO

Internet marketing is on the upswing. The number of organizations taking to internet marketing methods is on the rise. Of course, the most widely opted for method is that of SEO but the others are nonetheless important as well. This is the subject matter of this article as to how the other methods are to be used along with the SEO method to gain more leverage for your business. The focus would be on the use of SEO with Email and Affiliate marketing.

With the onset of the SEO method, most of the people and internet marketers were of the opinion that the other methods have gone redundant and replaced these with the SEO. While it is true that these other methods are of far limited importance or effectiveness, these are quite relevant in their own right and scope of effectiveness. We have had customers who want us to use all of these three methods to get better results. And, this has worked as well.

SEO, as everyone knows, bring a good amount of internet traffic on the website because with the improvement in the ranks of the website for some particular keywords, the number of visitors coming to this site increases manifolds. While some of the sites achieving good conversion rates could be leveraging the SEO method effectively, many others may not be able to do so. Here the role of email marketing and affiliate marketing takes importance. I would suggest that even the organizations already achieving good conversion rates for their products shall make use of email marketing and affiliate marketing alongside SEO to gain more clients.

SEO will help develop your brand image immensely. By being on the first page of the search engines, you will surely find good number of people coming to your site. Now these may or may not be the clients which you might want to target. To be more focused in your approach, you can develop list of clients whom you can approach using the emails. This is a proactive stance of marketing and is more targeted approach than the SEO. This is especially helpful in situations where the targeted customers might have seen your website through the search engines but might not have clicked on it or sent you some sort of query. Getting an email will reignite the brand name of your company in their minds. Further, there are certain things which you might like to announce to them which is possible by email marketing. These could be the new discount announcements, new arrivals and even the introductions which you might sent using the email route.

Along with SEO, the email marketing can do wonders to make your website top-of-the-mind brand for the people. All the steps in the process, like the development of the client list, preparation of the emailing material like introductory company profile, new arrival and discount announcements, etc and timely sending of the same to the clients is what can do a lot of good to your internet marketing efforts.

Similarly, the affiliate marketing can be a booster to your online marketing efforts. You can simply get banner ads placed on the affiliate’s website either on reciprocal basis or by paying them a sum. These are good if the affiliate receives a good amount of traffic and does brisk business online. The choice of the affiliates shall be done carefully since each of these might be having different profile and might be catering to different customers. But, how does it help along with the SEO? There is a good help received from SEO process in getting the affiliates to agree to your proposal. By showing them, the volume of traffic that is generated on your site, it is easier to get reciprocal links, free of cost. It will help you negotiate better deals with them. Also, these links can also be good for your own SEO efforts. Further, there can be an arrangement of commission based earning from mutual traffic growth.

Both affiliate marketing and the email marketing shall be done with prudence and experience so that the gains from total internet marketing mix can be more concrete. SEO helps in a big way in utilizing both these methods for meeting business objectives.

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