Keyword density is the ratio of the keywords to the text written on your webpage. It is one of the most important things that most search engines look for while evaluating the performance and ranking of a particular website.
Not too much, not too little, you have to get it just right to boost your page rank among the most famous search engine results. Getting the right amount of keyword density plays an important role in your SEO efforts. Website owners most often speak about the most important keywords for their websites but very few do something to achieve it. The keywords are those overlooked search terms that is crucial for a website’s placement in the search engine rankings.
What is the importance of keyword density in SEO?
If a website is created without using keywords, there is practically nothing to look for in the search engine result pages or the SERPs. The most functional part of the search engines is your keywords. The most important keywords are those that lead the visitors into your webpage. If you take care of your keywords, the visitors also will also take care of your webpage.
Improving the keyword density on your webpage is the fastest way of boosting the page rank of your website. According to SEO principles, if a particular keyword has more density on a particular webpage, the chance of securing a better page rank almost rises exponentially.
3 Steps that’ll significantly improve the keyword density on your webpage
With the importance in mind, how can a company improve the keyword density to obtain page ranks in major search engines? Have a look at the ways in which you can improve the keyword density of your webpage to boost your search engine optimization efforts.
1.Write sentences using the keywords: The first way that can help you maintain a good keyword density of your webpage is by writing sentences using the keywords or the key phrases. If you have a personal content writer for your company, make sure he knows the importance of the right amount of keyword density in securing a good page rank for your website. Ask him to change the habits of not using the same word and looking for synonyms. Although it may sound good, but it won’t secure a high rank for your website.
2.Utilize the keyword while creating a new page: When you create a new page or edit an already created one, make sure that you rightly utilize the keywords and he phrases. You can use the WordTracker’s huge database for reference. If you optimize your website with the wrong keyword, this will only invite off-topic traffic visitors that are just useless for your website.
3.Place the keywords cleverly on your webpage: As you’ve got your list of keywords, do not simply misplace them. There have been instances where corporate giants have even gained negative results from their SEO efforts due misplacing of the right keywords. Search engines are getting increasingly smarter while processing keywords. Avoid penalization of your website by placing the keywords in the right place in your website. This will also help you avert the risk of being accused of “spamming” the search engines.
Most often, you may come across SEO experts who go too far to raise their client’s website in the ladder of search engine page ranks. They often use unscrupulous practices like keyword stuffing. Keyword stuffing can have a fatal effect on your search engine optimization efforts. It is considered as an unethical practice since what you do is use the keyword suspiciously often in the text or the content. Anything above 3-7% of keyword density starts looking like keyword stuffing and it is most likely that Google, Yahoo and Msn will notice it. To avoid such dire consequences, all you can do is study the top pages in SERPs and make some informed guesses. Follow the pattern to get best results in future.
Keywords are the reasons why people discover your website among the thousands of search results. Utilize all the tools at a webmaster’s disposal to boost your SEO efforts so much so that you can secure the best page rank for your company’s website and expect to grab the highest number of eyeballs.
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