Expert Opinion : SEO crucial in Web Development

SEO (Search Engine Optimizer) is a key part of the process of designing or redesigning a website, an expert has said that : Reliance on SEO is increasing in recent years but an SEO strategy is usually added after a website has been developed and search engine rankings become a factor.Senior natural search analyst at iCrossing, Dave Peiris, says SEO should be a factor from step 1 in the design process in order to fully maximise the SEO potential of the site. He points out that content management systems can run into unexpected problems further down the line if SEO was taken into consideration early Mr Pieris goes on to say that the investment in time early in the stage can lead to a saving in time after a site is completed. He added, “If you’re just thinking about SEO after your site is live, then your site structure can be one of the hardest things to change”.

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