SEO Optimize a PDF File for Search Engines

05:23  Ankit Srivastava  No comments

“Why we should optimize a PDF file?”

while we are optimizing our website. Well, if you own/had an eBook, brochure or any kind of technical document in PDF format, those PDF’s should be well optimized to get ranked in search engines like your posts do. A point to be remembered is that PDF’s files can now be read (crawled) by most of the search engines but the thing is that they need to be optimized in order to get high rankings in search engines thus bringing an additional traffic to your website.

PDF documents or PDF books are indexed and listed by Search Engines in the same way a regular page gets spidered. One of major issue with the PDF docs share is the absence of a document title.

Wrong PDF Optimization

Required :

  1. Acrobat Reader
  2. PDF Book / PDF Document

How to Optimize a PDF File for Search Engines?

  1. Open the PDF file using Acrobat
  2. Go to File > Document Properties > Description (This will allow you to edit the title as well as other META Tags)
  3. Add active and crawlable links in the PDF document body, including
      A] A Logo which links to homepage/about us
      B] A URL on the bottom linking to your homepage
  4. Also in other properties sections, you can add base URL, company name, website name, etc.
  5. And Finally, name it with a SEO Friendly File-name (Ex: pdf-search-optimization.pdf)

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