Actually, the concept behind Google Instant Search is that it serves you results while you are typing your search phrase i.e., even you typed a single word (Short keyword) Google will display results for that keyword and if the result is appropriate (what they need), users may click that site without fully typing their required phrase (long tail keywords) which we actually need to consider now.
So here we are loosing our traffic that we used to get from long-tail keyword phrases earlier. And we now need to concentrate on targeting for even short terms along with the broader terms which can’t be achieved immediately. Thus, Google Instant is definitely a disadvantage in terms of SEO. And it doesn’t affect the people whodon’t rely on Search engine traffic from Google.
And for Adwords users, it’s unclear how this change will affect the quality score, as the impressions might significantly increase (20x) before they are actually noticed by the users, which will certainly affect the CTR (click-through rate) and consequently the quality score.
So all the webmasters and SEO Guys should also optimize for the short keywords along with the long ones to grab the visitors that use Google Instant Search. And I didn’t hear anything from Google about the Ad-impressions and the quality score.
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