It’s a race that social media analysts had an eye on for a long time. Orkut retained its winning crown, until Facebook, just today, proved that slow and steady wins the race. The users constantly cheered for Facebook, which perhaps motivated it to pace ahead of Orkut. The two were considered to be the top contenders to capture the Numero Uno position in India amongst social media sites, and Facebook emerged victorious. Kudos to Facebook!
According to comScore, a marketing research company, in July 2010, Facebook registered 20.87 million users while Orkut has 19.87 million users, making Facebook the clear winner in a close battle between the two arch rivals. Facebook gained the top notch thanks to the increase in the Number of users by a whopping 179% from last year when it had a meager 7.47 million unique users in its kitty. On the other hand Orkut only noticed a small growth percentage of 16% from 2009.India is a huge market for social networking sites .In July alone 33 million Internet users visited these sites. Globally India stands on the seventh position in social networking with a growth rate of 43 percent from 2009.
Although, the downfall of Orkut in India took place only now, globally it has been sluggish, seeing only a 1% rise. Facebook gained a 55% rise (571 million users) while MySpace suffered a loss by 21% (98 million users).
According to social media analysts, Facebook has gained momentum because it attracts older age groups also along with the younger users. Facebook also took the pie in advertising content, as more newspapers and businesses allow the users to share their respective content with other users on their friend list. Facebook also has games like Farmville, Restaurant City, and Mafia Wars, as also the various applications including send flowers, hug your friend and quizzes.
Analysts say that Orkut lost the war because the communities are very repetitive and the security is weak. Facebook is more appealing and provides a better security.Orkut is in a state of dismay and shock after losing the top rank and has brought about some immediate changes to reinforce itself as it is still a popular social-networking site. Orkut plans to improvise its applications and pages. The buzz is that it is coming up with Google Me, a competitor for Facebook.
Presently, Google is ahead of Facebook in usage only in Brazil with a user base of almost 29 million while Facebook is catching up, with a current customer base of only about eight million. In this race, newbie Twitter has a rather impressive growth rate of 239 per cent since July last year.
So since the winner takes it all, congratulations Facebook! And good luck Orkut for 2011! The reading for next year would be equally interesting and the race to win the crown to reign the social media world would be intense. But in the battle between Orkut and Facebook, don’t ignore Twitter. The way the site is progressing up, it could be a well narrated cat taking away the cake in the fight between the monkeys saga. May the best social networking site win.
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