Internal Linking means connecting various words or phrases to other pages/posts of the blog. They are an important concept in the running of the blog because of the following matters:
- Helps in increasing page views
- Boost the visitors to stay on the blog for more time
- Helps in SEO by improving ranks of various posts
- Provides them Tempting Links to the posts of their interest
Ways to Improve Internal Linking on your blog
- FAQ – Frequently asked questions : FAQ is an important way to get internal links to your well written articles. You can create interests in the readers about your blog when they get answers to their problems. You can answer a question partially and post a link of your post on that question where it is explained in detail. When ever you are formulating a question, try to use the keywords that are mostly searched by the readers. The best way to do this is to think like a reader while posting keywords.
- Related Posts Link : It is a great way to help your readers find content that may interest them. The best way to do that is by Placing some ‘related posts link’ in the footer of the posts keeping in mind that the keywords of the articles. You can either do it manually or you can do it with the help of a Plugin. WordPress Users can download ‘Related Entries’ Plugin to ease their work.
- Popular Posts in Sidebar : Sidebar is an important weapon for enhancing the internal linking for any blog. Placing the links to the most valuable posts would be a good factor to let your visitors stay a long on your blog and thus making an increase in the page views. It can be done through a Plugin or Manually as you feel comfortable. You can use ‘Most Wanted’ Plugin to do it automatically.
- Start a Series of Posts : One great way of increasing internal linking is to write a series of post. As each post can be linked to its previous post in the same series. You can also adopt the technique of breaking longer posts into smaller parts, but do take care that it’s not every time you do this as your readers may feel that you are just doing it to increase page views.
- Write a Monthly or Weekly Summary :Wrapping up the whole month blog posts in a single post with a brief description about each is a good way to increase internal linking. It will also help the persons, who have missed to read out your previous posts or the new arrivals, to get a glimpse of your hard work and they can always go to their selected posts.
- Placing Links on 404 Pages: 404, the most frustrating part for a visitor. Do work to make 404 pages user friendly, and grab a bit of additional traffic to the most productive posts of your blog. Most of the wordpress themes include a 404.php file that you can edit and optimize it to the maximum.
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